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The Twilight Saga: Eclipse Premiere

The Twilight Saga: Eclipse Premiere

Thursday, June 24, 2010
Client: 
Summit Entertainment
Venue(s): 
Nokia Theatre L.A. Live
Location: 
Los Angeles, CA
For the largest film premiere in 20 years, CHE put together an impressive team to handle every aspect from ticketing and seating to party design and execution. The day featured more than 10,000 fans, 6,000 screening attendees, and a party for 3,000, and generated more than $3 million dollars in publicity value. The party itself featured a mountain and snowfall indoors, as well as ice bars and specially designed VIP platforms that preserved the feeling of an all-inclusive event for every attendee. The end result? According to Vanity Fair, it was “the event of the year” and could not be matched.

Feedback

I had the great pleasure of attending the Eclipse premiere in LA last week and wanted to take a moment to say BRAVO! I've been working in arts and entertainment marketing for more than 20 years, and I was extremely impressed by the event. The scale was enormous but nothing ever felt overwhelming or out of hand. What most impressed me was the fan focus that seemed to run throughout. Your efforts, from the management of the red (black) carpet to the handling of VIP access at the after party, managed to ensure the safety of the stars while enabling the fans - both those who waited for days and those seated in the theater - to feel a part of the action. The experience was memorable, and I am sure it cemented the loyalty of many a Twi-hard
- NJ Performing Arts Center
Just wanted to say last night was fantastic. I've gotten so many calls from people saying that this was the best party they've been to in years, and so well organized. My group loved the movie, and the party and were very excited to get to be on the red carpet and watch the big three arrive. Thanks for making it all happen.
- Summit Entertainment
Chad, You and your team did spectacular, groundbreaking work. You should be very, very proud. It is a privilege to work with each of you.
- Summit Entertainment

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